ya i know.. its crazy, like i said, they make like 1 dollar on stuff over 100 bucks and like 2 dollars on stuff over 500, so ur getting it at the same price as best buy gets it. Completely wholesale. And, i know sony isnt the best subs, but my friend boughts some one there the sony 12's, i think theyre 780 bucks, but they hit nice. idk, i also like theyre security systems, i got a crimestopper one from there, that pages me if the alarm is activated.. its nice, lcd screen on the key, i think its like 130. so idk, check it out.