Robert Craig "Evel" Knievel, Jr. (born October 17, 1938 in Butte, Montana) is an American stuntman, best known for his public displays of long distance, high-altitude motorcycle jumping which often resulted in serious injuries, particularly during the 1960s. The consummate salesman, he was able to turn his popularity into a marketing juggernaut with products ranging from radios to toy action figures. His achievements and failures got him into the Guinness Book of World Records several times including his record forty broken bones.