Yeah but there's a reason for that. From my experience, the people who are looking at name brand alone are also usually audio illiterate. The majority of audio enthusiasts out there are very on top of their game, just look into some of the larger audio forums. There's always threads on great bangs for the buck. The reason people don't like certain brands is the same reason why people do....reputation. Once a company gets a bad rep, it's extremely hard to reverse that no matter how good of equipment they release afterwards.