My brother just got an '06 scion tC. can't say i agree with anyone who "hooks those up" because they're all dirt slow, and only the tC has any sort of potential (camry 2.4L vs the 1.5L in the other 2 models), but he doesnt plan on doing anything to it.
as far as reliability, fun, and decent looks (well, not the toaster model), it's such a deal. i myself wouldnt mind walking out the door with all the options you get for just a hair under 20k after everythings said and done. cant beat toyota quality and reliability.
but if they take over, i dont care. the only thing theylll take over is looking horrible, and i think it's due time the honda civic had a rest from that #1 spot