The point is that the prices are lower than the Manufacturer will allow you to advertise. If he actually posted the prices that he was selling them for, the Manufacturer would probably pull his account. You also don't want to post super low prices because it would devalue the product. Such is the case with the motors, I'm sure.

I've talked to Ian about the "way too low" prices, and you won't be disappointed. They are really really low!