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Old Aug 25, 2005 | 07:31 AM
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TBSpyder
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Originally Posted by IslandStyle
Alot of these same people also don't know Xtant even though it's become a much bigger name ever since Tweeter picked them up (Tweeter is a huge nationwide custom mid-high end audio chain based in Massachussets, but down here they are Sound Advice- they keep the names of the companies that they buy rather than plant a new store that nobody has heard of, but remodel and inventory that purchased chain to mirror their look/stock).

Not really. Sound Advice was purchased by Tweeter because of Sound Advice's high end standards in products, customer service, and store displays. Tweeter and Sound Advice stores have been kept noticeably different. Only now is Tweeter just beginning the evolution to catch up to Sound Advice's high standards that interested them in purchasing the chain to begin with. You'll notice over the next year or so a huge increase in advertising, as well as the Tweeter name becoming more evident in the Sound Advice atmosphere, eventually phasing out the Sound Advice name...which is probably for the worse. And Sound Advice has not carried Xtant for some years now.
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