This just sounds funny because Bose does make car audio LOL

And trust me, not everyone is into the audio scene. I installed for years and still do alot of backyard installs for people and many of them have no idea who the company is. But sure, I agree anyone into this stuff knows audiobahn. My point is that it's just not a pioneer / sony/ kenwood kind of recognition. Alot of these same people also don't know Xtant even though it's become a much bigger name ever since Tweeter picked them up (Tweeter is a huge nationwide custom mid-high end audio chain based in Massachussets, but down here they are Sound Advice- they keep the names of the companies that they buy rather than plant a new store that nobody has heard of, but remodel and inventory that purchased chain to mirror their look/stock).