In light of USF engineering.

ET = HP/$$$

Of course the road guys have a modified formula...

Lap Time = (HP/$$$)/T

Where T = skill.

That should piss off the dragracers. LOL

Then there's the posers formula.
$5 show trophy = $$$


So if "bought speed" doesn't impress you, what car-enthusiast activity would?

Being that it's the Engineering department I'm betting they would be perfectly happy with high dollar cars, particularly actual track cars. After all, that asshole with the Viper won SAE Choice award.