DG events don't generate much revenue at all...
Here's my breakdown of expenses for ONE dday event in Ocala at OGP.
Track Rental for 1 Day: $1700
Insurance: $1300
Total Expenses: $3000 (Doesnt include stuff like hotel for my staff, fuel, misc expenses, but whatever.)
40 Drivers @ 90 = $3600
$600 Profit before Spectators.
Usually bring in about $1000 in spectator cash, which we split with the track 75/25 in their favor to compensate for the cheaper track rental fee.
So another $250 in our pocket.
Bringing profit to a HUGE $850 per event. wow...we're going to be millionaires, no?
Remember, none of this includes expenses such as Gas (i drive from orlando, erik from ATLANTA) hotel, or food.
So at the end of the day we might make $600...
When you run a 'festival' type event, which includes car show, truck show, drag racing, drift, vendors, concessions, mini bikes, car stereo shit, bikini contest etc, you're going to draw a lot more people from a wider demographic, so you can afford to only charge $25/driver to drift.
-Kyle.