Charles -- good points.

No one is saying that Kumho expects to sell those red tires to the general public. We're evaluating whether or not the marketing effort of the red tires will generate other sales of tires.

Goodyear, Bridgestone, and Dunlop all sponsor some pretty serious drivers in Japan, but they are also unknown here.

I know the Scorcher T/A wasn't supposed to generate colored smoke. I was just saying that some of these gimmicky things have been done before. Although, the T/A wasn't debuted during some kind of "competition", it's a similar thing.

Overall I think the marketing impact was OK, but, with the way the media works and the internet, I think that word spreads too quickly for something like the red smoke to really make a lasting impression. It really could go either way. By Houston the whole thing could be totally played out, or it could have a line of people waiting to see it.