Colored tire compounds are used by BFG on the Scorcher T/A and by Michelin on some of their full-on racing slicks. It's been done in the past.

Dunlop had some green-smoking tires for NOPI last year, and Toyo actually knew what the "big secret" was and said they had talked about it years ago

It was fairly unique, but not something the world has never seen before. People got a kick out of it but it seemed like no one cared really soon afterwards. There was a big cheer on Friday, but by Saturday evening it didn't seem to make a difference.

I don't really think that the tire manufacturers are going to jump on this bandwagon. The Scorcher T/A already went down this road and you can see how well those sell. It's not like everyone can go and use those on the street to impress their friends.

Will this motivate more tire sales of Kumho tires? Possibly, but most likely not. It takes more than colored smoke in this demographic to really steer sales. If they start to do some serious marketing happening behind just the colored smoke, they might have something.

But there's always the Scorcher T/A.

P.S. Tarzan always jumps around with his tongue hanging out. That's part of his character. It's like saying "OMG you drove by and Nomuken made the cat face!"