Get someone professional to do your page, not some high school kid that has been playing around in frontpage for 6 months. Expect to pay 4 digits for any quality webpage. Stay away from flash and fancy items that may complicate things and keep potential customers from viewing your site. Know what you are getting up front, agree on details that may increase cost or complexity before signing the deal. Sutf the web and find what you like and what you don't like, so that you know what to ask for.