Originally posted by Scott
NEW ORLEANS - Ford Motor Co. (F) hopes to eke out a gain in its U.S. sales this year by offering more loans to young car buyers, a senior company official said on Sunday.
If they want to increase sales, why not just focus on improving the quality of the product, provide better customer service, and stand behind their product?
Sure, it may cost more, but in the long run, they will gain the market-share by means of retaining customer loyalty.
They need to stop worrying about how much they can gain in the next quarter, and worry more about how to gain in the next 5 to 10 years.
-Snedogg
Former Ford Customer (6 times)