if i remember right for bleeding the clutch, just pump it, and hold, open bleeder on slave, and repeat.
you will probably have to pick the pedal up off the floor though.

or just gravity bleed it for a while, open the clutch master, and bleeder on slave. and let it drip.

as for the master, might as well try it one more time, ive gotten bad masters many times from parts places.
maybe try one from a different parts place... return the one you have, and say you want a refund, and they will refnd the core charge also, if there was one.