i'm surprised nobody else finds this interesting. maybe you guys just didn't feel like going to the site. so here is some of the info. there is a lot more on the site though.

1) ZeroShift can be up to 40% lighter and smaller than a manual transmission, currently the smallest and lightest gearbox type
2) ZeroShift is as mechanically efficient as a manual transmission, currently the most mechanically efficient. By being smaller and lighter, ZeroShift contributes to better vehicle fuel economy
3) ZeroShift is the fastest shift - you cannot go quicker than zero milliseconds.
4) ZeroShift is the smoothest shift - driveline torque is constant across a shift so longitudinal ‘g’ (acceleration) is constant
5) ZeroShift further assists fuel economy (and reduces emissions) because FlatLiner eliminates fuel enrichment ‘spikes’ in shifts. FlatLiner makes tiny, accurate adjustments
6) ZeroShift encourages the move towards smaller engined vehicles by delivering a performance advantage between the gears rather than ‘in gears’. A 1.4 litre ZeroShift car would outperform a 1.6 manual and be as smooth as the 2.0 automatic (which it would also outperform!)
7) ZeroShift is relevant to ALL vehicle/transmission sectors because - as can be seen above - it beats or matches ‘best of the rest’ in every category
8 ZeroShift is fastest and smoothest so the same transmission type is equally effective in an F1 car and a limousine. It delivers the best performance and the best fuel economy

the first two zeroshift transmission models that they have developed are replacements for the The Borg Warner T5 and the Tremec T56 and should be released later this year.