COMPLEMENTARY MARKETS
Renault is strong in Europe. Nissan has a presence in Asia and the U.S.

TECHNOLOGY AND DESIGN
Design is Renault's strong suit, while Nissan's production and engine technology could benefit Renault. Nissan's plant in Britain is the most efficient in Europe.

COST SAVINGS
Combining platforms and purchasing will cut costs.

THE BAD

CONTROL
Renault's ability to exert management control with a 35% stake will be shaky. Nissan may resist more forceful restructuring, including layoffs.

THE U.S. MARKET
Nissan's U.S. market share is eroding: Reversing the trend will be costly.

CULTURE
Nissan's corporate culture is highly conservative, so clashes with the French are likely.