Trust me, doing custom systems is big money and once you get a respected repuation out there you'll be inundated with work. It's also good to frequent the local car and audio shows to display some of your best work. All in all it's a fun, and profitable business venture, just a heads up though. Don't open the shop during the summer months, those are the slowest time for Car audio.
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Sometimes bitter jealousy can be one's best compliment...