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JEEP LAUNCHES GLOBAL MY JEEP STORY CAMPAIGN


On the heels of its breakout Super Bowl campaign marking its 75th anniversary, the Jeep brand is kicking off a year-long campaign with a global footprint to include both digital and social elements. “My Jeep Story” will provide a platform for the brand passionate community and the wider world to join the 75th anniversary celebrations by sharing their own, authentic and inspiring Jeep brand stories – enabled by Jeep vehicles and embodying the spirit of the brand through the pillars of freedom, adventure, authenticity and passion. “My Jeep Story” will live at the microsite, My Jeep Story, and across social media through Facebook, Twitter and Instagram using #myjeepstory. The year will culminate with a digital compilation of “75” stories that speak authentically to the spirit of the brand.
“As we mark the 75-year milestone of the Jeep brand, there is no other brand that is able to embrace its global community in a way that invites these individual and compelling stories that have also shaped their own, personal journeys," said Olivier Francois, Chief Marketing Officer, FCA Global. "Our Super Bowl campaign firmly acknowledged We Dont Make Jeep, You Do, recognizing that the rightful ownership of the brand resides uniquely within its fans, followers and owners. My Jeep Story will help bring to life and pay tribute to the true spirit and humanity that has come to embody the brand.”
“My love for the Jeep brand started in my early days, when I would listen to my fathers military stories, and remained prevalent to the days when I drove my Jeep Wrangler to the studio at the start of my dream career as a musical artist,” said Ciara. “I am so proud to be celebrating the Jeep brand 75th anniversary and helping to launch their My Jeep Story campaign."
Fans can post their stories now to their Instagram, Twitter and Facebook channels with #myjeepstory. In addition, fans can go to My Jeep Story to post video of their own “My Jeep Story” directly onto the microsite beginning Thursday, April 7. Throughout the year, fans and followers will be surprised by a chance to create a new “MyJeep Story” via Jeep branded experiences and adventures. Music artist Ciara, who appeared at Camp Jeep during the New York Auto Show (Wednesday, March 23), celebrates the campaign in the telling of her very own Jeep Wrangler story on the microsite.
In what will be a significant day for the Jeep brand – and its fans, followers and owners – stay tuned to its digital and social channels in the coming week for the announcement of the brand April “Story Session.”
Upcoming monthly “Story Sessions” will celebrate Summer Fun, favorite canines and military appreciation. As part of the Jeep brand shared history with partner USO, both marking 75 years in 2016, the brand is making a $1.4 million dollar donation to the organization.
The Jeep brand launched its 75th Anniversary with two spots during Super Bowl 50, “Portraits” and “4x4ever.”