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This was the issue from last year
https://www.youtube.com/watch?v=sjt4mT6WGGU

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[h=2]May 2016 Racer magazine Heros issue is on sale now at Barnes and Noble...video[/h]

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Every 2nd Saturday We are having a free Breakfast in Tampa and ALL cars are invited. Stop by and say HI!
Event coverage is here:
https://www.tamparacing.com/forums/ev...ne-cruise.html

Hear Us Roar – Click the last photo!

Insty Tune and Lube “Gathering”

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AGAIN!
See you there!

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They said Racer Magazine was doing it wrong......
just like the buttheads have said Tampa Racing was doing it wrong.

25 years later we know about Racer Magazine.....
NO ONE knows who the people are who announced Racer was doing it wrong.




Milestones and Perspective: RACER @ 25

Thursday, 27 October 2016


Paul Pfanner, Founder, CEO & Executive Publisher of Racer Media & Marketing Inc.

Left to right: The May 1992 premiere issue of RACER, the September 2016 issue and our 24/7 news site: RACER.com.
Welcome to the first of my monthly blog posts covering what is happening in the world of RACER and racing in general. I hope you enjoy it and find the information useful.

Twenty-five years ago this week, our team was preparing to launch RACER Magazine, which debuted in April 1992. None of us could have imagined how much the racing world and media landscape would change. George H. Bush was in the White House and the CART PPG IndyCar World Series was the leading form of racing in North America with Michael Andretti recently crowned as champion. Dale Earnhardt was NASCAR Winston Cup Series champ for the fifth time and Richard Petty was preparing for his final season as a driver. In Formula 1, Ayrton Senna and McLaren Honda reigned supreme, but rookie sensation Michael Schumacher was seen as the future of the sport.

Modern society's embrace of the internet was still a few years away. Conventional wisdom of the day was that racing publications needed to be weekly or biweekly and news-centric to succeed. But RACER debuted as a beautiful feature magazine that was different in every way. RACER wasn't about what happened, but instead, why it happened and what might come next. Today, after 281 issues, RACER still sets the pace for the industry in North America.
During the past quarter century, we've seen the fall of CART, the rise of NASCAR, five iterations of IMSA, the birth of social media and the disruption of traditional mass media. Experts say that one form of media being aided in this unprecedented turbulence is niche media aimed at categories driven by passion. Small is now the new big. RACER is surely benefiting from this phenomenon across all of our media and social media platforms.
As many of our readers and customers are aware, the founders re-acquired RACER in March, 2012 after an 11-year period of ownership by Haymarket Publishing. Here is a recap of what has happened to RACER's audience reach since that time (Note: all RACER media and social media properties are brand-audited by the BPA):

* Magazine Circulation reported from Jul-Dec 2015 BPA Brand Audit Report. 2016 BPA reports not yet available. All other info is from Google Analytics and social media channels that fall under the RACER brand BPA audit.
In addition to celebrating RACER's 25th Anniversary in April 2017, we will also celebrate RACER.com's 20th Anniversary in May. Here is an Alexa.com traffic ranking in the United States for sites in our competitive set. This includes media sites with a high volume of consistent racing content as well as leading series and sanctioning body sites:
Alexa.com United States Traffic Rankings Top 30 sites with extensive racing content as-of 10/23/16
1) NASCAR.com: Rank 1685
2) RACER.com: Rank 5823
3) Jayski.com: Rank 6376
4) Autoweek.com: Rank 6394
5) Formula1.com: Rank 7695
6) Motorsport.com: Rank 12,750
7) MotoGP.com: Rank 13,365
Autosport.com: Rank 16,788
9) NHRA.com: Rank 16,862
10) Crash.net: Rank 18,130
11) PlanetF1.com: Rank 30,002
12) Race-Dezert.com: Rank: 36,049
13) IndyCar.com: Rank 47,530
14) SCCA.com: Rank 49,869
15) MRN.com: Rank 52,774
16) IMSA.com: Rank 60,120
17) Dragracingonline.com: Rank 67,990
1 SportsCar365.com: Rank 94,932
19) WRC.com: Rank 97,709
20) RedBullGlobalRallyCross.com: Rank 105,555
21) GrandPrix.com: Rank 113,525
22) MotorsportMagazine.com: Rank 118,341
23) FIAFormulaE.com: Rank 119:729
24) GPToday.com: Rank 136,219
25) World-Challenge.com: Rank 138,053
26) NationalSpeedSport.com: Rank 143,203
27) FIAWEC.com: Rank 167,879
2 ESPNF1.com: Rank 225,912
29) DailySportsCar.com: Rank 280,603
30) RacingSportsCars.com: Rank 376,720
To be fair, some racing series sites have ended their seasons so their traffic has dropped as a result. However, RACER.com has been consistently ranked in the top four of this competitive set all year long. The racing season doesn't end when the last checkered flag falls. Racing fans, participants and industry insiders continue to engage in the sport all year round.
If you would like to know more about us, here is a link to RACER's advertiser resource site with information about the audiences for RACER magazine, RACER.com and SportsCar magazine: advertise.racer.com.

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Number 280: The Speed Issue























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Just how important is speed? For IndyCar and NASCAR, the official line is that speed still has meaning and relevance, but not to the detriment of the quality of the racing, or safety.
Seems reasonable enough, and in the case of the Verizon IndyCar Series and Indianapolis Motor Speedway, it doesn’t close the door on someone finally breaking Arie Luyendyk’s 237.498mph single-lap record or 236.986mph four-lap average, both set more than two decades ago in May 1996. But as Mark Glendenning notes in the cover feature of RACER’s Speed Issue, it’s not something that’s being actively pursued. The bottom line? If it happens, it happens.

Sure, the frisson of excitement that comes from drivers genuinely tilting at record speeds is part of IndyCar’s DNA, but if the alternative is the caliber of racing we’ve seen at the Indianapolis 500 in recent years, or Texas Motor Speedway’s August re-run, trading in 10mph doesn’t seem such a bad deal.
Contrast that with Formula 1’s plan to make its cars significantly faster next year – as in, four to five seconds a lap faster. It’s an impressive leap in performance and yet, as Mark Hughes puts it in his analysis of the 2017 technical changes, isn’t it answering the wrong question? Aren’t quicker lap times just smoke and mirrors, while the real question remains largely unanswered: how does F1 improve the racing and move beyond the tire-conserving, strategy-thons that it’s currently defined by?
But don’t get us wrong, we love speed and the untrammeled pursuit of it, which is why Bloodhound SSC and its target of 1,000mph – on the ground – resonates so much. Same goes for Danny Thompson’s single minded pursuit of the wheel-driven land speed record his father, Mickey, came tantalizingly close to almost 50 years ago.
So just how important is speed? Ask Danny. For him, it’s everything.
Watch The Great Cars Issue Video

get your free trial issue

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The Speed Issue ? RACER Magazine Information Center

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THE TECHNOLOGY ISSUE


RACER: The Technology Issue

Monday, 21 November 2016



Prior to Audi announcing its withdrawal from the World Endurance Championship and the race it practically owned for two incredible decades, the 24 Hours of Le Mans, one story we were working on for RACER's Technology Issue was potential future tech in the WEC's innovation-friendly, yet mind-warpingly expensive LMP1 class.
Thanks to the continuing fallout from Volkswagen Audi Group's "dieselgate" emissions scandal, that's been replaced with a look-back on how Audi changed the face of sports car racing. But the original story did contain interesting insight on the WEC's willingness to embrace technologies to keep its participating manufacturers engaged, with hydrogen fuel cells the next imminent addition to the rule book.
Writer Marshall Pruett asked the LMP1 manufacturers what new tech they might consider down the line and, pre-pullout rumblings, got a memorable response from Audi Team Joest managing director Ralf Juttner: "We're working on a flux capacitor," he grinned. "And we'll refuel using waste from the year 2050. Any more questions?"
He was joking of course (everyone knows DeLorean-owning "Doc" Brown holds the patent for flux capacitors, not Audi), yet it does illustrate the double-edged sword that LMP1 – and Formula 1, too – represents for its competing marques.
On one side, both series present an opportunity to hone and accelerate relevant, cutting-edge technology in the ultimate development environment. On the other, such freedom and opportunity inevitably leads to a spending arms race that, equally inevitably, leads to casualties.
But the conundrum for any series touting technology is, how do you give auto makers a platform without opening a budgetary Pandora's box? All-electric Formula E believes it has the answer and, so far, the manufacturers are buying into its vision – Audi among them. But as FE opens up its technical rules, the challenge will be keeping a lid on escalating spends.
Take a video tour of the issue:


https://www.youtube.com/watch?v=zb1atinrZpQ


The Technology Issue of RACER is on sale now. To subscribe now at a special discount rate, click here, or to buy The Technology Issue online, click here.
RACER is also available digitally for Apple and Kindle Fire devices. RACER Digital has the complete content of the magazine's print edition formatted for mobile viewing. With RACER Digital, you'll have access to your RACER content all the time, wherever you are.
The RACER app can be found by searching for "RACER Magazine" in the Apple or Amazon App stores. The app is free and includes issue previews and the RACER.com newsfeed. Individual issues can be purchased for $1.99 and an 8-issue annual subscription is $9.99. Back issues are also available.

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Racer Champions Issue
https://www.youtube.com/watch?v=dionpSNmKAc