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Top Automotive Restorers Share Secrets to Their Success

Vol. 25, No. 06, February 10, 2022
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EmailBy Ashley Reyes

Four iconic industry builders gathered during the recent SEMA Show for a rare discussion about the restoration industry, including the current state and its future.

Watch the recording of the seminar, “Restorations to Restomods Builder Panel—Powered by the Automotive Restoration Market Organization (ARMO),” now at www.semashow.com/education. Hosted by Sabra Johnson of City Classic Cars, the seminar features famed television personality Ant Anstead of Radford; Bob Smith “The Ferrari King” of Bob Smith Coachworks; and award-winning builder and innovator Steve Cook of Steve Cook Creations.
Hosted by Sabra Johnson of City Classic Cars, the seminar features famed television personality Ant Anstead of Radford; Bob Smith “The Ferrari King” of Bob Smith Coachworks; and award-winning builder and innovator Steve Cook of Steve Cook Creations.

Viewers will hear the panel open up and share their personal experiences on getting started in the business, running their shops, keeping employee accountability, choosing and firing the right customers and mastering a niche within the restoration market.

“If you’re a builder, you might be doing something today that you’re not going to do tomorrow. […] What is that, in your wildest dream, what you want to be building? That might not be what you’re building today and that’s okay because we all have to start somewhere. We evolve, we grow, we learn and we develop,” said Johnson. “You have to know where you are today and become a master of the moment. […] Mastering the moment, knowing where you are, knowing what gets you going, do that, but also avail yourself for tomorrow.”

The seminar recording is one of many available at www.semashow.com/education. New recordings are added weekly. Other recently added seminars include:

• The Globalization of Overlanding: How Retailers and Manufacturers Can Capitalize on the Worldwide Phenomenon of Overlanding.
• Women Who Rule Racing, Powered by SBN.
• Challenges to Modding the Modern Powertrain, Powered by ETTN.
• How to Use Facebook and Instagram to Find Customers and Increase Sales.

Visit www.semashow.com/education to view and access the entire collection.